Motivations for choosing EVs as next vehicle SEA 2023, by country

Published by K. Tran, Jul 1, 2025

In a survey conducted in 2023, the majority of respondents in Southeast Asian countries chose to purchase an electric vehicle because of the lower fuel costs. Additionally, around ** percent of consumers in Vietnam chose EVs due to concerns about the environment.

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Leading reasons to choose an electric vehicle (EV) as next vehicle in Southeast Asia in 2023, by country

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Release date

March 2024

Region

Asia, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

September to October 2023

Number of respondents

1,696 respondents

Age group

18 years and older

Special properties

consumers who intend to purchase an electric vehicle

Method of interview

Online panel

Supplementary notes

Original question: "Which of the following factors have had the greatest impact on your decision to acquire an electrified vehicle?"

Multiple answers were possible.

The respondent counts in the countries were as follows:

Indonesia = 302 respondents;
Malaysia = 224 respondents;
Philippines = 248 respondents;
Singapore = 401 respondents;
Thailand = 521 respondents;
and Vietnam = 368 respondents.

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