According to a survey conducted between March and April 2024, 22 percent of TikTok users in the United States reported selling products or services either through their TikTok profile or TikTok Shop. In 2024, TikTok Shops stood as the fastest growing e-commerce platform during the holiday season in the U.S. with a 200 percent year-over-year increase in sales. Despite its popularity, 27 percent of U.S. consumers stated not to buy things from TikTok Shops due to lack of trust regarding payment information, during the same examined year.
Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024
Characteristic
Share of respondents
Yes
22%
No
78%
• Yes 22%
• No 78%
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CivicScience. (March 31, 2024). Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1548621/tiktok-shop-us-users-selling-items/
CivicScience. "Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024." Chart. March 31, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1548621/tiktok-shop-us-users-selling-items/
CivicScience. (2024). Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1548621/tiktok-shop-us-users-selling-items/
CivicScience. "Distribution of Tiktok Users in The United States Who Sold Products or Services Either through Their Profile or Tiktok Shop as of April 2024." Statista, Statista Inc., 31 Mar 2024, https://www.statista.com/statistics/1548621/tiktok-shop-us-users-selling-items/
CivicScience, Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024 Statista, https://www.statista.com/statistics/1548621/tiktok-shop-us-users-selling-items/ (last visited May 07, 2025)
Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024 [Graph], CivicScience, March 31, 2024. [Online]. Available: https://www.statista.com/statistics/1548621/tiktok-shop-us-users-selling-items/
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