Storyline, reputation, and culture elements were the most important criteria for a movie or TV show among the media users in China. According to a survey conducted in March 2024, 48.7 percent of consumers in China valued storyline and plot most. Additionally, the online popularity or word-of-mouth of the title was also considered as a determining factor by consumers, accounting for 36.2 percent.
Aspects of TV and movie titles gaining most attention among consumers in China as of March 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NetEase. (October 8, 2024). Aspects of TV and movie titles gaining most attention among consumers in China as of March 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1548759/china-consumers-focus-points-on-film-and-tv-productions/
NetEase. "Aspects of TV and movie titles gaining most attention among consumers in China as of March 2024." Chart. October 8, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1548759/china-consumers-focus-points-on-film-and-tv-productions/
NetEase. (2024). Aspects of TV and movie titles gaining most attention among consumers in China as of March 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1548759/china-consumers-focus-points-on-film-and-tv-productions/
NetEase. "Aspects of Tv and Movie Titles Gaining Most Attention among Consumers in China as of March 2024." Statista, Statista Inc., 8 Oct 2024, https://www.statista.com/statistics/1548759/china-consumers-focus-points-on-film-and-tv-productions/
NetEase, Aspects of TV and movie titles gaining most attention among consumers in China as of March 2024 Statista, https://www.statista.com/statistics/1548759/china-consumers-focus-points-on-film-and-tv-productions/ (last visited June 07, 2025)
Aspects of TV and movie titles gaining most attention among consumers in China as of March 2024 [Graph], NetEase, October 8, 2024. [Online]. Available: https://www.statista.com/statistics/1548759/china-consumers-focus-points-on-film-and-tv-productions/
