Most concerning digital ad types in the UK 2024

Published by Statista Research Department, Jan 6, 2025

During an April 2024 survey, 15 percent of responding adults from the United Kingdom stated they were concerned about inappropriate advertising seen by or aimed at children or young people. An equal share was concerned about false or misleading ads.

Types of digital advertising adults in the United Kingdom (UK) were concerned about as of April 2024

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Release date

December 2024

Region

United Kingdom

Survey time period

April 4 to 10, 2024

Number of respondents

1,827

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

This statistic is using original data from the Department for Digital, Culture, Media & Sport and includes copyright material from © Crown, licensed under the Open Government License v3.0.

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Consumer perspective

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Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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