Most popular subscription products in Japan 2024

Published by Statista Research Department, Feb 5, 2025

Video-on-demand services were the most popular genre of subscriptions in Japan, according to a survey conducted in August 2024. Digital content streaming ranked high in Japan, while 25 percent of respondents were subscribed to retail services.

Most popular genres of subscriptions in Japan as of August 2024

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Release date

September 2024

Region

Japan

Survey time period

August 2024

Number of respondents

2,000 respondents

Special properties

respondents were subscribers to services

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Statistics on " Subscription usage in Japan "

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Other statistics that may interest you Subscription usage in Japan

Overview

5

Subscription models

3

Video streaming

5

Audio streaming

5

E-commerce

6

Subscription management

5

Young subscribers

4

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Topics

Subscriptions in JapanE-commerce in JapanStreaming in JapanB2C e-commerce in JapanDigital shopping behavior in Japan
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* For commercial use only

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