Change in Apple Search Ads budgets among PPC marketers worldwide 2024

Published by Statista Research Department, Jun 4, 2025

During a December 2023 survey, around 66 percent of pay-per-click marketers worldwide said they planned to maintain their Apple Search Ads budgets for 2024. Slight increases were reported by 12 percent, while two percent planned significant increases. Additionally, 12 percent and eight percent stated they intended to significantly or slightly decrease their budgets, respectively.

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Change in Apple Search Ads budgets among pay-per-click (PPC) marketers worldwide in 2024

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Release date

April 2024

Region

Worldwide

Survey time period

November 2 to December 24, 2023

Number of respondents

431-1,091

Special properties

among PPC professionals

Method of interview

Online survey

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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