Most important brand qualities of neobanking and neobrokerage in the UK 2024

Published by Statista Research Department, Jul 18, 2025

The reliability and trustworthiness of neobanking and neobrokerage services were the most important qualities for UK customers in 2024. According to Statista's Consumer Insights, almost **** out of ten respondents identified trustworthiness as the most crucial aspect when evaluating such services, and almost **** out of ten respondents indicated reliability. In contrast, being exciting or thrilling was a priority for only a small minority - just *** in *** hundred. 

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Most important aspects of neobanking and neobrokerage in the United Kingdom (UK) in 2024

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Release date

October 2024

Region

United Kingdom

Survey time period

September 2024

Number of respondents

1,247 respondents

Age group

18-64 years

Method of interview

Questionnaire

Supplementary notes

The question was phrased by the source as follows: "When it comes to neobanking & neobrokerage, which of these aspects are most important to you?". Multiple selections were possible. 

More information on the methodology can be found here.

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