In a survey conducted in 2024 about agtech adoption in Australia, the leading barrier according to farmers was the high cost, with 66 percent of respondents indicating this was a barrier. Not knowing enough about it and poor connectivity were also leading barriers to adoption.
Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024
According to the source, farmers from a range of farms participated in the survey including beef, cropping, sheep (meat), sheep (wool), horticulture, dairy, and other farm types, small farms to those over 25,000 hectares, annual revenue from under $100,000 to over $5 million.
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Roy Morgan. (June 17, 2024). Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan. "Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024." Chart. June 17, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan. (2024). Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan. "Barriers to Agricultural Technology (Agtech) Adoption among Farmers in Australia in 2024." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan, Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024 Statista, https://www.statista.com/statistics/1549750/australia-barriers-to-agtech-adoption/ (last visited May 05, 2025)
Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024 [Graph], Roy Morgan, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1549750/australia-barriers-to-agtech-adoption/
