Number of users ordering meals online Denmark 2017-2029| Statista

The number of users is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the number of users achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Platform Delivery stands out with the highest value of 2.6 million users.

Number of users in the meal delivery market in Denmark from 2017 to 2029, by type of delivery (in 1,000s)

Characteristic	Platform Delivery	Restaurant Delivery
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Release date

January 2025

More information

Region

Denmark

Survey time period

2017 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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