Consumer opinion on influencer advertising in the U.S. 2024, by generation

Published by Statista Research Department, Jan 8, 2025

During a fall 2024 survey, 33 percent of millennials and 32 percent of Generation Z consumers from the United States expressed a positive opinion of influencer advertising. In comparison, 33 percent of Generation X consumers held a negative opinion.

Consumer opinion on influencer advertising in the United States as of September 2024, by generation

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Release date

November 2024

Region

United States

Survey time period

August 30 to September 12, 2024 to September 12, 2024

Number of respondents

2,988 respondents

Age group

18 years and older

Supplementary notes

Percentage points missing/exceeding 100 percent are probably due to rounding. The source does not specify the survey type.

Original question: "What is your opinion of influencer advertising?"

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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