Around half of Japanese consumers had experience with subscription services, according to a survey conducted in February 2024. Japan's subscription market offers various subscription services for physical goods as well as store and digital services, with 50.6 percent of respondents stating to have tried such commerce models.
Share of people who have used subscription services in Japan as of February 2024
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Appliv Topics. (March 11, 2024). Share of people who have used subscription services in Japan as of February 2024 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1549976/japan-subscription-user-ratio/
Appliv Topics. "Share of people who have used subscription services in Japan as of February 2024." Chart. March 11, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1549976/japan-subscription-user-ratio/
Appliv Topics. (2024). Share of people who have used subscription services in Japan as of February 2024. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1549976/japan-subscription-user-ratio/
Appliv Topics. "Share of People Who Have Used Subscription Services in Japan as of February 2024." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1549976/japan-subscription-user-ratio/
Appliv Topics, Share of people who have used subscription services in Japan as of February 2024 Statista, https://www.statista.com/statistics/1549976/japan-subscription-user-ratio/ (last visited May 08, 2025)
Share of people who have used subscription services in Japan as of February 2024 [Graph], Appliv Topics, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1549976/japan-subscription-user-ratio/
