In 2023, marketing e-mails in the Netherlands in the B2B market had a click-through rate (CTR) of 7.8 percent, compared to the 5.92 percent in the B2C market, which indicates that 7.8 percent and 5.92 percent of users in those markets who viewed them clicked on them. A year earlier, the rate was inverse, indicating a higher CTR in the B2C market.
In e-mail marketing, the CTR is a metric that measures the percentage of people who click on a link or advertisement compared to the total number of people who view it. The CTR is the number of unique clicks divided by the total number of successfully delivered emails times 100. Generally, a higher CTR indicates better engagement or effectiveness of the content.
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E-mail marketing click-through rate (CTR) in the Netherlands from 2019 to 2023, by target group
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Adformatie. (January 7, 2025). E-mail marketing click-through rate (CTR) in the Netherlands from 2019 to 2023, by target group [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1550081/click-through-rate-ctr-of-e-mail-in-b2b-and-b2c-netherlands/
Adformatie. "E-mail marketing click-through rate (CTR) in the Netherlands from 2019 to 2023, by target group." Chart. January 7, 2025. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1550081/click-through-rate-ctr-of-e-mail-in-b2b-and-b2c-netherlands/
Adformatie. (2025). E-mail marketing click-through rate (CTR) in the Netherlands from 2019 to 2023, by target group. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1550081/click-through-rate-ctr-of-e-mail-in-b2b-and-b2c-netherlands/
Adformatie. "E-mail Marketing Click-through Rate (Ctr) in The Netherlands from 2019 to 2023, by Target Group." Statista, Statista Inc., 7 Jan 2025, https://www.statista.com/statistics/1550081/click-through-rate-ctr-of-e-mail-in-b2b-and-b2c-netherlands/
Adformatie, E-mail marketing click-through rate (CTR) in the Netherlands from 2019 to 2023, by target group Statista, https://www.statista.com/statistics/1550081/click-through-rate-ctr-of-e-mail-in-b2b-and-b2c-netherlands/ (last visited July 08, 2025)
E-mail marketing click-through rate (CTR) in the Netherlands from 2019 to 2023, by target group [Graph], Adformatie, January 7, 2025. [Online]. Available: https://www.statista.com/statistics/1550081/click-through-rate-ctr-of-e-mail-in-b2b-and-b2c-netherlands/
