UK: X users opinions on marketing and social media 2024

Published by Statista Research Department, Jan 13, 2025

As of Octobter 2024, 46 percent of X (formerly Twitter) users in the United Kingdom stated that they did not mind advertising in return for free content. Overall, 34 percent said they had bought products because celebrities or influencers had advertised them.

Opinions of X (formerly Twitter) users in the United Kingdom (UK) on marketing and social media as of October 2024

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Release date

September 2024

Region

United Kingdom

Survey time period

October 2024

Number of respondents

18,145 respondents

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Overview

4

Benchmark

6

Demographics

5

Usage

4

Opinion

5

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Topics

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