According to survey data from December 2023, young adults in their twenties in Japan spent on average almost 1.8 thousand Japanese yen on subscription services per month. Popular services with unlimited uses for a fixed fee included video and music streaming.
Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023
(in Japanese yen)
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SMBC Consumer Finance. (January 28, 2024). Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen) [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance. "Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen)." Chart. January 28, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance. (2024). Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen). Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance. "Average Monthly Expenditure on Subscription Services of Young Adults in Their 20s in Japan from 2020 to 2023 (in Japanese Yen)." Statista, Statista Inc., 28 Jan 2024, https://www.statista.com/statistics/1550157/japan-expenditure-subscription-service-young-adults/
SMBC Consumer Finance, Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen) Statista, https://www.statista.com/statistics/1550157/japan-expenditure-subscription-service-young-adults/ (last visited May 08, 2025)
Average monthly expenditure on subscription services of young adults in their 20s in Japan from 2020 to 2023 (in Japanese yen) [Graph], SMBC Consumer Finance, January 28, 2024. [Online]. Available: https://www.statista.com/statistics/1550157/japan-expenditure-subscription-service-young-adults/
