Being Shopify's technology partner, Klaviyo is the favored tool for email marketing on Shopify stores. In 2023, 68 percent of Shopify stores used the Klaviyo integration. Mailchimp followed with just 14 percent of stores.
Most popular email marketing services on Shopify stores in 2023
500 Shopify stores with monthly revenue between 100,000 and 250,000 U.S. dollars
monthly revenue: between $100,000 and $250,000
Supplementary notes
The study focused on stores available in English (or multilingual stores including an English-language version) and the following industries: fashion and apparel, home decor, beauty & self-care, food & snacks, accessories, and pet food & supplies.
The sample included 64% of North American stores (based in the US and Canada), 25 percent were Europe-based, and 11 percent were located in Asia.
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Wisepops. (July 29, 2024). Most popular email marketing services on Shopify stores in 2023 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1550197/email-marketing-apps-on-shopify-stores/
Wisepops. "Most popular email marketing services on Shopify stores in 2023." Chart. July 29, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1550197/email-marketing-apps-on-shopify-stores/
Wisepops. (2024). Most popular email marketing services on Shopify stores in 2023. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1550197/email-marketing-apps-on-shopify-stores/
Wisepops. "Most Popular Email Marketing Services on Shopify Stores in 2023." Statista, Statista Inc., 29 Jul 2024, https://www.statista.com/statistics/1550197/email-marketing-apps-on-shopify-stores/
Wisepops, Most popular email marketing services on Shopify stores in 2023 Statista, https://www.statista.com/statistics/1550197/email-marketing-apps-on-shopify-stores/ (last visited May 05, 2025)
Most popular email marketing services on Shopify stores in 2023 [Graph], Wisepops, July 29, 2024. [Online]. Available: https://www.statista.com/statistics/1550197/email-marketing-apps-on-shopify-stores/
