Top social sites for beauty e-commerce in France 2024, by purchase intent clicks

Published by Daniela Coppola, Apr 17, 2025

In 2024, Meta platforms dominated the traffic from social media sources to beauty retailers in France. Facebook accounted for approximately 50.9 percent of all social traffic to beauty sites, while Instagram accounted for around 45.7 percent. In comparison, in the United Kingdom (UK), TikTok was the leading social media platform, generating over 80 percent of all purchase intent clicks to beauty brands. 

Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks

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Source

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Release date

January 2025

Region

France

Survey time period

April 1 2023 to April 1 2024

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the United Kingdom (UK) "

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Overview

5

Leading retailers

8

Online shoppers

6

Online traffic

8

Apps

6

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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