During a survey of consumers in selected countries worldwide in 2024, 73 percent of participants in Brazil indicated they made a purchase via an influencer's link in the past six months. In comparison, 41 percent of participants in the United States made a similar purchase.
Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024
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Rakuten (Marketing). (December 31, 2024). Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1550489/purchases-via-influencers-links-by-country/
Rakuten (Marketing). "Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024." Chart. December 31, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1550489/purchases-via-influencers-links-by-country/
Rakuten (Marketing). (2024). Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1550489/purchases-via-influencers-links-by-country/
Rakuten (Marketing). "Share of Consumers Who Made Purchases through Influencers' Links in The past Six Months in Selected Countries Worldwide as of December 2024." Statista, Statista Inc., 31 Dec 2024, https://www.statista.com/statistics/1550489/purchases-via-influencers-links-by-country/
Rakuten (Marketing), Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024 Statista, https://www.statista.com/statistics/1550489/purchases-via-influencers-links-by-country/ (last visited May 12, 2025)
Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: https://www.statista.com/statistics/1550489/purchases-via-influencers-links-by-country/
