Breakdown of Douyin wine retail sales in China Q2 2024, by sweetness

Published by
Xin Ou,
Jan 23, 2025

In the second quarter of 2024, dry wine dominated the wine market on the Chinese interest-based e-commerce platform Douyin, with a market share of nearly 66 percent. However, dry wine saw a sales decline on Douyin compared to the same period in 2023, while sweet wine recorded a significant sales growth.

Distribution of wine retail sales on Douyin in China in 2nd quarter 2024, by sweetness

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Release date

August 2024

Region

China

Survey time period

Q2 2024

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