In 2024, digital advertising had the largest market share in the advertising market in Malaysia, with 61.51 percent. This was followed by out-of-home (OOH) or outdoor advertising, which had 12.57 percent of the market share.
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Distribution of the advertising market share in Malaysia in 2024, by media
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Media Partners Asia. (July 18, 2024). Distribution of the advertising market share in Malaysia in 2024, by media [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1550523/malaysia-media-advertising-market-share-by-platform/
Media Partners Asia. "Distribution of the advertising market share in Malaysia in 2024, by media." Chart. July 18, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1550523/malaysia-media-advertising-market-share-by-platform/
Media Partners Asia. (2024). Distribution of the advertising market share in Malaysia in 2024, by media. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1550523/malaysia-media-advertising-market-share-by-platform/
Media Partners Asia. "Distribution of The Advertising Market Share in Malaysia in 2024, by Media." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1550523/malaysia-media-advertising-market-share-by-platform/
Media Partners Asia, Distribution of the advertising market share in Malaysia in 2024, by media Statista, https://www.statista.com/statistics/1550523/malaysia-media-advertising-market-share-by-platform/ (last visited June 29, 2025)
Distribution of the advertising market share in Malaysia in 2024, by media [Graph], Media Partners Asia, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1550523/malaysia-media-advertising-market-share-by-platform/