During a survey of consumers in selected countries worldwide in 2024, 64 percent of participants in Australia, Brazil, and the United Kingdom indicated that the authenticity of an influencer is important to them. Additionally, 57 percent of participants from Australia and the United Kingdom, expressed the importance of transparency about influencers' brand relationships.
Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024
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Rakuten (Marketing). (December 31, 2024). Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing). "Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024." Chart. December 31, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing). (2024). Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing). "Share of Consumers Who Value Influencer Authenticity and Brand Relationship Transparency in Selected Countries Worldwide as of December 2024." Statista, Statista Inc., 31 Dec 2024, https://www.statista.com/statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing), Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024 Statista, https://www.statista.com/statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/ (last visited May 17, 2025)
Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: https://www.statista.com/statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
