Klarna's MAU increased sizable in Q4 2024, after months of decline in several countries, as consumers probably downloaded the app for use in holiday shopping. This can be observed when looking at estimates on the app's monthly active users. Notable are the United Kingdom, the Netherlands, France, and Canada - as the Klarna MAU in December 2024 was far higher in these countries than it was in December 2023. This contrasts figures in the United States and Germany, where MAU was slightly lower, despite the end-of-year rally.
Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025
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AppMagic, & Statista. (April 25, 2025). Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1550614/klarna-app-mau-by-country/
AppMagic, und Statista. "Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025." Chart. April 25, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1550614/klarna-app-mau-by-country/
AppMagic, Statista. (2025). Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1550614/klarna-app-mau-by-country/
AppMagic, and Statista. "Top 25 Countries and Territories Based on Mau (Monthly Active Users) of The Klarna App from March 2024 to March 2025." Statista, Statista Inc., 25 Apr 2025, https://www.statista.com/statistics/1550614/klarna-app-mau-by-country/
AppMagic & Statista, Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025 Statista, https://www.statista.com/statistics/1550614/klarna-app-mau-by-country/ (last visited June 05, 2025)
Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025 [Graph], AppMagic, & Statista, April 25, 2025. [Online]. Available: https://www.statista.com/statistics/1550614/klarna-app-mau-by-country/
