Cost-to-serve (CTS) is a crucial performance metric that measures how much it costs a business to meet or surpass customer needs. Despite a significant increase in the number of active customers during this period, Nubank maintained its cost-to-serve within a range of *** to *** dollars per customer between 2021 and 2025.
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Nubank. (May 13, 2025). Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 1st quarter 2025 (in U.S. dollars) [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank. "Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 1st quarter 2025 (in U.S. dollars)." Chart. May 13, 2025. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank. (2025). Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 1st quarter 2025 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank. "Monthly Average Cost-to-serve per Active Costumer at Nubank from 1st Quarter 2021 to 1st Quarter 2025 (in U.S. Dollars)." Statista, Statista Inc., 13 May 2025, https://www.statista.com/statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank, Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 1st quarter 2025 (in U.S. dollars) Statista, https://www.statista.com/statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/ (last visited June 08, 2025)
Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 1st quarter 2025 (in U.S. dollars) [Graph], Nubank, May 13, 2025. [Online]. Available: https://www.statista.com/statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
