Consumer preference of influencer content type worldwide 2024, by country

Published by Statista Research Department, Jan 14, 2025

During a survey of consumers in selected countries worldwide in 2024, 32 percent of participants in the six studied countries preferred influencer content via reels, or short-form-video. In comparison, five percent of participants preferred written content.

Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024

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Source

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Release date

December 2024

Region

Worldwide

Survey time period

December 2024

Supplementary notes

The source did not provide the exact survey methodology. The date of survey used is the date of publication. Question: "How do consumers like their influencer content?"

The survey was carried out in the following countries: Australia, Brazil, France, Germany, the United Kingdom, and the United States. 

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Overview

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Influencer insights

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Leading platforms

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Effectiveness

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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