During a survey of consumers in selected countries worldwide in 2024, 42 percent of participants in the six studied countries discovered new brands from influencers on a weekly basis. In comparison, six percent of participants indicated they were never discovering new brands from influencers.
Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024
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Rakuten (Marketing). (December 31, 2024). Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1550665/frequency-discovering-new-brands-from-influencers-by-country/
Rakuten (Marketing). "Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024." Chart. December 31, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1550665/frequency-discovering-new-brands-from-influencers-by-country/
Rakuten (Marketing). (2024). Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1550665/frequency-discovering-new-brands-from-influencers-by-country/
Rakuten (Marketing). "Frequency of Discovering New Brands from Influencers According to Consumers in Selected Countries Worldwide as of December 2024." Statista, Statista Inc., 31 Dec 2024, https://www.statista.com/statistics/1550665/frequency-discovering-new-brands-from-influencers-by-country/
Rakuten (Marketing), Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024 Statista, https://www.statista.com/statistics/1550665/frequency-discovering-new-brands-from-influencers-by-country/ (last visited May 17, 2025)
Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: https://www.statista.com/statistics/1550665/frequency-discovering-new-brands-from-influencers-by-country/
