Top social sites for beauty e-commerce in Spain 2024, by purchase intent clicks

Published by Statista Research Department, Jan 14, 2025

In 2024, Instagram drove the most social commerce traffic to beauty retailer sites in Spain. Instagram accounted for around 71 percent of purchase intent clicks, followed by Facebook at roughly 19 percent. TikTok, the popular Chinese social media site, only had a share of approximately four percent. 

Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks

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Source

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Release date

January 2025

Region

Spain

Survey time period

April 1 2023 to April 1 2024

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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