Number of followers of leading beauty brands on Instagram 2024

Published by Statista Research Department, Jan 14, 2025

In 2024, Dior Beauty ranked as the most followed beauty brand on Instagram, with around 13.2 million followers. Fenty Beauty placed second, with an approximate follower count of 13 million. ELF Cosmetics came in third place, with roughly 7.2 million followers.

Number of followers of leading beauty brands on Instagram worldwide in 2024 (in millions)

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Release date

2025

Region

Worldwide

Survey time period

2024

Supplementary notes

The date of release is the date of access.
The brands are defined as "leading" by the source based on its own ranking system.

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Overview

4

Leading social sites

8

TikTok

6

Instagram

5

Online shoppers

7

Spotlight: U.S. shoppers

7

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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