Top online traffic sources for beauty e-commerce in Europe 2024

Published by Statista Research Department, Jan 14, 2025

In 2024, most of the online traffic leading to beauty and personal care e-commerce sites in Europe came from direct search. Search accounted for around 65 percent of traffic to beauty and personal sites. Furthermore, social media platforms generated about 30 percent of the traffic.

Leading online traffic sources for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks

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Source

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Release date

January 2025

Region

Europe

Survey time period

September 1 2023 to September 1 2024

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the United Kingdom (UK) "

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Overview

5

Leading retailers

8

Online shoppers

6

Online traffic

8

Apps

6

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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