Gen Z and millennials' opinions on destinations found via social media worldwide 2024

Published by Statista Research Department, Jan 16, 2025

A 2024 global survey explored what Gen Z and millennial travelers thought of destinations they visited after seeing it on social media or promoted by an influencer. While 26 percent of the sample mentioned that the destination was somewhat better than expected, a quarter said that it was just as they had imagined it. Meanwhile, only nine percent of respondents mentioned that the visited travel destination was somewhat worse than expected.

Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024

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Sources

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Release date

September 2024

Region

Worldwide

Survey time period

September 2024

Number of respondents

9,000 respondents

Supplementary notes

The source mentioned that the survey was conducted in the summer of 2024 but did not specify the exact date. The survey period indicated is the date when the study was published.

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