A 2024 global survey explored what Gen Z and millennial travelers thought of destinations they visited after seeing it on social media or promoted by an influencer. While 26 percent of the sample mentioned that the destination was somewhat better than expected, a quarter said that it was just as they had imagined it. Meanwhile, only nine percent of respondents mentioned that the visited travel destination was somewhat worse than expected.
Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024
The source mentioned that the survey was conducted in the summer of 2024 but did not specify the exact date. The survey period indicated is the date when the study was published.
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Ibis Hotel, & Globetrender. (September 18, 2024). Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024 [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel, und Globetrender. "Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024." Chart. September 18, 2024. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel, Globetrender. (2024). Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel, and Globetrender. "Opinions of Gen Z and Millennial Travelers on Visited Destinations They Found via Social Media Worldwide as of September 2024." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel & Globetrender, Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024 Statista, https://www.statista.com/statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/ (last visited June 11, 2025)
Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024 [Graph], Ibis Hotel, & Globetrender, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
