According to a November 2024 study, roughly six out of 10 surveyed Gen Z travelers in the United Kingdom used TikTok for planning trips or sharing travel-related content in the past 12 months. In contrast, only eight percent of Gen X and baby boomer travelers reported using TikTok for the same purposes.
Share of travelers who used TikTok for planning trips or sharing travel-related content in the United Kingdom in the past 12 months as of November 2024, by generation
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PhocusWire, & TikTok. (November 5, 2024). Share of travelers who used TikTok for planning trips or sharing travel-related content in the United Kingdom in the past 12 months as of November 2024, by generation [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1550930/tiktok-use-travel-purposes-uk-by-generation/
PhocusWire, und TikTok. "Share of travelers who used TikTok for planning trips or sharing travel-related content in the United Kingdom in the past 12 months as of November 2024, by generation." Chart. November 5, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1550930/tiktok-use-travel-purposes-uk-by-generation/
PhocusWire, TikTok. (2024). Share of travelers who used TikTok for planning trips or sharing travel-related content in the United Kingdom in the past 12 months as of November 2024, by generation. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1550930/tiktok-use-travel-purposes-uk-by-generation/
PhocusWire, and TikTok. "Share of Travelers Who Used Tiktok for Planning Trips or Sharing Travel-related Content in The United Kingdom in The past 12 Months as of November 2024, by Generation." Statista, Statista Inc., 5 Nov 2024, https://www.statista.com/statistics/1550930/tiktok-use-travel-purposes-uk-by-generation/
PhocusWire & TikTok, Share of travelers who used TikTok for planning trips or sharing travel-related content in the United Kingdom in the past 12 months as of November 2024, by generation Statista, https://www.statista.com/statistics/1550930/tiktok-use-travel-purposes-uk-by-generation/ (last visited May 07, 2025)
Share of travelers who used TikTok for planning trips or sharing travel-related content in the United Kingdom in the past 12 months as of November 2024, by generation [Graph], PhocusWire, & TikTok, November 5, 2024. [Online]. Available: https://www.statista.com/statistics/1550930/tiktok-use-travel-purposes-uk-by-generation/
