Media types Gen Z are willing to pay for in the U.S. 2024

Published by
A. Guttmann,
Jun 20, 2025

A survey of Generation Z consumers in the United States, conducted in November 2024, found that video and music streaming services are the most likely media that this demographic is willing to pay for, at ** and ** percent, respectively. News and magazine subscriptions are considered by roughly *** percent of U.S. Gen Zers.

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Leading media types Generation Z consumers are willing to pay for in the United States as of November 2024

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Release date

November 2024

Region

United States

Survey time period

November 4, 2024

Number of respondents

1,000 respondents

Age group

21-27 years

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Statistics on " Gen Z media consumption in the United States "

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Other statistics that may interest you Gen Z media consumption in the United States

Overview

5

TV & video

7

Audio

6

Advertising

8

News

6

Gaming

6

Social media

4

Cinema

4

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Topics

Gen Z media consumption in the United StatesGen Z and media consumption in selected markets in EuropeGen Z news consumption in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in Germany
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* For commercial use only

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