According to a 2025 survey, social media was the leading source of information for baijiu among consumers in China, with over
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percent of respondents selecting this option. Content platforms such as Xiaohongshu and Zhihu and e-commerce platforms were also among the most popular channels to learn about baijiu, with
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percent and
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percent of respondents choosing them, respectively.
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Leading channels to learn about baijiu among consumers in China as of April 2025
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iiMedia Research. (April 19, 2025). Leading channels to learn about baijiu among consumers in China as of April 2025 [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research. "Leading channels to learn about baijiu among consumers in China as of April 2025." Chart. April 19, 2025. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research. (2025). Leading channels to learn about baijiu among consumers in China as of April 2025. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research. "Leading Channels to Learn about Baijiu among Consumers in China as of April 2025." Statista, Statista Inc., 19 Apr 2025, https://www.statista.com/statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research, Leading channels to learn about baijiu among consumers in China as of April 2025 Statista, https://www.statista.com/statistics/1551052/china-main-sources-of-baijiu-consumer-information/ (last visited June 16, 2025)
Leading channels to learn about baijiu among consumers in China as of April 2025 [Graph], iiMedia Research, April 19, 2025. [Online]. Available: https://www.statista.com/statistics/1551052/china-main-sources-of-baijiu-consumer-information/
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