Major home fragrance brands on Taobao and Tmall in China 2023-2024

Published by
Xin Ou,
May 5, 2025

From September 2023 to August 2024, The Beast led the online retail sales of home fragrance products on Alibaba's e-commerce platforms Taobao and Tmall in China, with a market share of *** percent. The online home fragrance market was highly fragmented and dominated by domestic brands, with Diptyque being the unique foreign brand among the 10 market leaders.

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Market share of leading home fragrance brands on Taobao and Tmall in China from September 2023 to August 2024

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Release date

October 2024

Region

China

Survey time period

September 2023 to August 2024

Supplementary notes

The statistics covered diffusers, fragrance spray, fragrance gel, car air fresheners, and other fragrance products.

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Fragrance market in ChinaCosmetics market in ChinaLuxury goods market in ChinaGen Z consumers in ChinaChina-chic and domestic fashion market in China
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