Highest priorities for improving B2B influencer marketing results in the U.S. 2024

Published by Statista Research Department, Jan 20, 2025

According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, the highest priority to improve business-to-business (B2B) influencer marketing results was audience targeting and segmentation, outlined by 37 percent of respondents. In comparison, 23 percent of B2B marketers considered budget management a top priority.

Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024

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Release date

January 2025

Region

United States

Survey time period

September 2024

Number of respondents

404 respondents

Age group

18 years and older

Method of interview

Online survey

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