According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, 56 percent of respondents indicated that social media posts were the most effective content type for influencer programs. The next most effective content type were in-person events, outlined by 39 percent of respondents. In comparison, 13 percent of B2B marketers considered newsletters an effective content type.
Most effective content types in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024
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TopRank Marketing. (January 6, 2025). Most effective content types in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1551734/most-effective-content-type-b2b-influencer-marketing-united-states/
TopRank Marketing. "Most effective content types in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024." Chart. January 6, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1551734/most-effective-content-type-b2b-influencer-marketing-united-states/
TopRank Marketing. (2025). Most effective content types in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1551734/most-effective-content-type-b2b-influencer-marketing-united-states/
TopRank Marketing. "Most Effective Content Types in Business-to-business (B2b) Influencer Marketing According to B2b Professionals in The United States as of September 2024." Statista, Statista Inc., 6 Jan 2025, https://www.statista.com/statistics/1551734/most-effective-content-type-b2b-influencer-marketing-united-states/
TopRank Marketing, Most effective content types in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024 Statista, https://www.statista.com/statistics/1551734/most-effective-content-type-b2b-influencer-marketing-united-states/ (last visited May 17, 2025)
Most effective content types in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024 [Graph], TopRank Marketing, January 6, 2025. [Online]. Available: https://www.statista.com/statistics/1551734/most-effective-content-type-b2b-influencer-marketing-united-states/
