According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, ** percent of respondents expressed they were currently using artificial intelligence (AI) for content creation. In comparison, ** percent stated they were not using AI in this capacity. Another ** percent of marketers indicated they would use AI for performance tracking and ** percent stated they did not.
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TopRank Marketing. (January 6, 2025). Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. "Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024." Chart. January 6, 2025. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. (2025). Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. "Share of Marketers Using Artificial Intelligence (Ai) in Business-to-business (B2b) Influencer Marketing in The United States as of September 2024." Statista, Statista Inc., 6 Jan 2025, https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing, Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 Statista, https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/ (last visited July 05, 2025)
Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 [Graph], TopRank Marketing, January 6, 2025. [Online]. Available: https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
