According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, 57 percent of respondents expressed they were currently using artificial intelligence (AI) for content creation. In comparison, 19 percent stated they were not using AI in this capacity. Another 54 percent of marketers indicated they would use AI for performance tracking and 16 percent stated they did not.
Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024
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TopRank Marketing. (January 6, 2025). Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. "Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024." Chart. January 6, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. (2025). Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. "Share of Marketers Using Artificial Intelligence (Ai) in Business-to-business (B2b) Influencer Marketing in The United States as of September 2024." Statista, Statista Inc., 6 Jan 2025, https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing, Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 Statista, https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/ (last visited May 17, 2025)
Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 [Graph], TopRank Marketing, January 6, 2025. [Online]. Available: https://www.statista.com/statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
