During a global 2024 survey among fashion, lifestyle and beauty professionals, around 70 percent of respondents indicated they plan on working with mid-tier influencers. In comparison, approximately 23 percent of respondents stated they would work with all-star-influencers.
Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Launchmetrics. (October 23, 2024). Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1551980/top-influencer-types-holiday-marketing-worldwide/
Launchmetrics. "Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024 ." Chart. October 23, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1551980/top-influencer-types-holiday-marketing-worldwide/
Launchmetrics. (2024). Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024 . Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1551980/top-influencer-types-holiday-marketing-worldwide/
Launchmetrics. "Type of Influencers Fashion, Lifestyle, and Beauty Professionals Plan on Collaborating with for Holiday Marketing Worldwide as of October 2024 ." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/1551980/top-influencer-types-holiday-marketing-worldwide/
Launchmetrics, Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024 Statista, https://www.statista.com/statistics/1551980/top-influencer-types-holiday-marketing-worldwide/ (last visited May 17, 2025)
Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024 [Graph], Launchmetrics, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/1551980/top-influencer-types-holiday-marketing-worldwide/
