The net revenue of free-to-air (FTA) television advertising in Malaysia amounted to around 77.6 million U.S. dollars in 2024, making it the leading type of linear TV advertising in the country. Meanwhile, the net revenue of pay TV reached around 35.5 million U.S. dollars in the same year.
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Net revenue of the linear television advertising market in Malaysia in 2024, by type
(in million U.S. dollars)
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Media Partners Asia. (July 18, 2024). Net revenue of the linear television advertising market in Malaysia in 2024, by type (in million U.S. dollars) [Graph]. In Statista. Retrieved June 30, 2025, from https://www.statista.com/statistics/1552014/malaysia-linear-tv-advertising-revenue-by-type/
Media Partners Asia. "Net revenue of the linear television advertising market in Malaysia in 2024, by type (in million U.S. dollars)." Chart. July 18, 2024. Statista. Accessed June 30, 2025. https://www.statista.com/statistics/1552014/malaysia-linear-tv-advertising-revenue-by-type/
Media Partners Asia. (2024). Net revenue of the linear television advertising market in Malaysia in 2024, by type (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 30, 2025. https://www.statista.com/statistics/1552014/malaysia-linear-tv-advertising-revenue-by-type/
Media Partners Asia. "Net Revenue of The Linear Television Advertising Market in Malaysia in 2024, by Type (in Million U.S. Dollars)." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1552014/malaysia-linear-tv-advertising-revenue-by-type/
Media Partners Asia, Net revenue of the linear television advertising market in Malaysia in 2024, by type (in million U.S. dollars) Statista, https://www.statista.com/statistics/1552014/malaysia-linear-tv-advertising-revenue-by-type/ (last visited June 30, 2025)
Net revenue of the linear television advertising market in Malaysia in 2024, by type (in million U.S. dollars) [Graph], Media Partners Asia, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1552014/malaysia-linear-tv-advertising-revenue-by-type/
