During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.
Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024
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Launchmetrics. (October 23, 2024). Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1552037/top-objectives-professionals-influencers-celebrities-holiday-marketing-worldwide/
Launchmetrics. "Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024 ." Chart. October 23, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1552037/top-objectives-professionals-influencers-celebrities-holiday-marketing-worldwide/
Launchmetrics. (2024). Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024 . Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1552037/top-objectives-professionals-influencers-celebrities-holiday-marketing-worldwide/
Launchmetrics. "Top Objectives Fashion, Lifestyle, and Beauty Professionals Aim to Achieve with Influencers and Celebrities in Holiday Marketing Worldwide as of October 2024 ." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/1552037/top-objectives-professionals-influencers-celebrities-holiday-marketing-worldwide/
Launchmetrics, Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024 Statista, https://www.statista.com/statistics/1552037/top-objectives-professionals-influencers-celebrities-holiday-marketing-worldwide/ (last visited May 17, 2025)
Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024 [Graph], Launchmetrics, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/1552037/top-objectives-professionals-influencers-celebrities-holiday-marketing-worldwide/
