Gen Z attitude towards online shopping in Italy 2024

Published by Daniela Coppola, Jun 27, 2025

In 2024, a survey revealed that about one in * Italian Gen Z consumers found customer reviews very helpful. The same share of respondents said that online product research was behind a major purchase. In turn, only ** percent of Gen Z shoppers valued same-day delivery of online orders.

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Attitude of Gen Z consumers towards online shopping in Italy in 2024

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Release date

October 2024

Region

Italy

Survey time period

October 5, 2023 to September 11, 2024

Number of respondents

377 online shoppers born between 1995 and 2012

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Topics

Gen Z online shopping behaviorOnline shopping behavior in the United StatesU.S. Baby Boomers: grocery shopping behaviorOnline shopping behavior in the UKGen Z consumers in China
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