Limited edition luxury item purchases APAC 2024, by country or territory

Published by Thuy D., Jan 28, 2025

In a survey conducted in the Asia-Pacific region in 2024, about 67 percent of respondents from Hong Kong stated that they preferred to buy niche or limited edition items rather than the mainstream collection of luxury brands. In comparison, around 58 percent of respondents from Japan thought the same.

Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2024, by country or territory

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Release date

March 2024

Region

Asia, APAC

Survey time period

December 2023 to January 2024

Number of respondents

1,750 respondents

Age group

20-50 years

Special properties

premium lifestyle consumers

Supplementary notes

Respondents who picked "slightly/strongly agree" to the statement “I prefer to buy niche or limited edition items rather than mainstream collections.”

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.

Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months. 

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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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