Demographic profile of Meta’s advertising audience Australia 2024
In 2024, the most engaged Australian social media users on Meta’s platforms were aged 25–34 years old. The next most active groups are 18–24 and 35–44 for both men and women.
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Demographic profile of Meta’s advertising audience in Australia in 2024
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Meltwater. (April 28, 2024). Demographic profile of Meta’s advertising audience in Australia in 2024 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater. "Demographic profile of Meta’s advertising audience in Australia in 2024." Chart. April 28, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater. (2024). Demographic profile of Meta’s advertising audience in Australia in 2024. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater. "Demographic Profile of Meta’s Advertising Audience in Australia in 2024." Statista, Statista Inc., 28 Apr 2024, https://www.statista.com/statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater, Demographic profile of Meta’s advertising audience in Australia in 2024 Statista, https://www.statista.com/statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/ (last visited July 13, 2025)
Demographic profile of Meta’s advertising audience in Australia in 2024 [Graph], Meltwater, April 28, 2024. [Online]. Available: https://www.statista.com/statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
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