In response to a survey on influencer marketing in India conducted in 2024, nearly 23 percent of respondents who were content creators stated that brand reputation was the leading factor they considered before collaborating with a brand. The other two major parameters reported were long-term partnerships and monetary benefits.
Major parameters considered before brand collaboration by influencers in India in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kofluence. (April 10, 2024). Major parameters considered before brand collaboration by influencers in India in 2024 [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence. "Major parameters considered before brand collaboration by influencers in India in 2024." Chart. April 10, 2024. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence. (2024). Major parameters considered before brand collaboration by influencers in India in 2024. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence. "Major Parameters Considered before Brand Collaboration by Influencers in India in 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence, Major parameters considered before brand collaboration by influencers in India in 2024 Statista, https://www.statista.com/statistics/1552571/india-leading-parameters-for-brand-collaboration/ (last visited May 18, 2025)
Major parameters considered before brand collaboration by influencers in India in 2024 [Graph], Kofluence, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1552571/india-leading-parameters-for-brand-collaboration/
