Preferred means of brand outreach India 2024

Published by
Tanushree Basuroy,
Jan 29, 2025

According to a survey on influencer marketing in India conducted in 2024, over 70 percent of respondents who were content creators preferred using influencer marketing platforms or agencies to identify potential brand collaborations. Contrariwise, less than 15 percent of influencers chose to pitch to brands directly. Some of the leading criteria influencers considered before entering brand collaborations were brand-reputation, long-term partnerships, and monetary benefits.

Preferred brand outreach methods among influencers in India in 2024

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Release date

April 2024

Region

India

Survey time period

2024

Number of respondents

1000+ influencers

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Figures have been rounded.

The source did not specify the exact date of the survey.

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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