An April 2024 survey looked at the main ways European consumers adapted their travel plans due to inflation. Booking cheaper accommodation services ranked as the most common strategy, as indicated by 58 percent of the sample. This option was particularly popular in Southern Europe, with 66 percent of respondents in that region reporting doing so.
Main ways consumers adapted their travel plans due to inflation in Europe as of April 2024, by region
Characteristic
Europe
Western Europe
Southern Europe
Eastern Europe
Booking cheaper mean(s) of accommodation
58%
53%
66%
57%
Reducing the number of destinations
53%
51%
56%
50%
Reducing my budget spent on food, visits, and activities
52%
51%
54%
50%
Looking for last minute deals
48%
45%
50%
56%
Taking cheaper mean(s) of transportation
47%
42%
53%
50%
Choosing a closer destination
45%
41%
53%
42%
Reducing my trip duration
42%
40%
47%
40%
0%20%40%60%80%
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¹ The survey sample included 1,000 consumers in each of the following countries: United Kingdom, Italy, France, Spain, Switzerland, Germany, Austria, Portugal, Belgium, Poland, Czechia.
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Ipsos, & Europ Assistance. (May 28, 2024). Main ways consumers adapted their travel plans due to inflation in Europe as of April 2024, by region [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1552639/impact-inflation-travel-plans-europe/
Ipsos, und Europ Assistance. "Main ways consumers adapted their travel plans due to inflation in Europe as of April 2024, by region." Chart. May 28, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1552639/impact-inflation-travel-plans-europe/
Ipsos, Europ Assistance. (2024). Main ways consumers adapted their travel plans due to inflation in Europe as of April 2024, by region. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1552639/impact-inflation-travel-plans-europe/
Ipsos, and Europ Assistance. "Main Ways Consumers Adapted Their Travel Plans Due to Inflation in Europe as of April 2024, by Region." Statista, Statista Inc., 28 May 2024, https://www.statista.com/statistics/1552639/impact-inflation-travel-plans-europe/
Ipsos & Europ Assistance, Main ways consumers adapted their travel plans due to inflation in Europe as of April 2024, by region Statista, https://www.statista.com/statistics/1552639/impact-inflation-travel-plans-europe/ (last visited May 17, 2025)
Main ways consumers adapted their travel plans due to inflation in Europe as of April 2024, by region [Graph], Ipsos, & Europ Assistance, May 28, 2024. [Online]. Available: https://www.statista.com/statistics/1552639/impact-inflation-travel-plans-europe/
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