When looking at video game monetization models, both indie and traditional video game buyers expressed a strong preference for full paid games. A 2023 survey found that 71 percent of regular indie game buyers, 65 percent of light indie game buyers, and 58 percent of traditional game buyers claimed this models as one of their top three preferred ways of gaming monetization. Free-to-play (F2P) gaming with cosmetic-only monetization was ranked second overall.
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Monetization model preferences according to indie and traditional video game buyers of 2023
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Game Developers Conference, & Humble Games. (February 23, 2024). Monetization model preferences according to indie and traditional video game buyers of 2023 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1552713/indie-and-traditional-game-buyer-video-game-monetization-preference/
Game Developers Conference, und Humble Games. "Monetization model preferences according to indie and traditional video game buyers of 2023." Chart. February 23, 2024. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1552713/indie-and-traditional-game-buyer-video-game-monetization-preference/
Game Developers Conference, Humble Games. (2024). Monetization model preferences according to indie and traditional video game buyers of 2023. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1552713/indie-and-traditional-game-buyer-video-game-monetization-preference/
Game Developers Conference, and Humble Games. "Monetization Model Preferences According to Indie and Traditional Video Game Buyers of 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1552713/indie-and-traditional-game-buyer-video-game-monetization-preference/
Game Developers Conference & Humble Games, Monetization model preferences according to indie and traditional video game buyers of 2023 Statista, https://www.statista.com/statistics/1552713/indie-and-traditional-game-buyer-video-game-monetization-preference/ (last visited June 20, 2025)
Monetization model preferences according to indie and traditional video game buyers of 2023 [Graph], Game Developers Conference, & Humble Games, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1552713/indie-and-traditional-game-buyer-video-game-monetization-preference/
