According to a global survey of consumers conducted in September 2024, 57 percent of participants indicated an honest review of pros and cons was an aspect of influencer content which impacted their purchasing decisions. In comparison, 17 percent of participants pointed to entertainment as a value contributing to their purchasing decision.
Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024
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Bazaarvoice. (September 29, 2024). Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice. "Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024." Chart. September 29, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice. (2024). Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice. "Share of Consumers Whose Purchasing Decisions Were Influenced by Selected Aspects of Influencer Content in Selected Countries Worldwide as of September 2024." Statista, Statista Inc., 29 Sep 2024, https://www.statista.com/statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
Bazaarvoice, Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024 Statista, https://www.statista.com/statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/ (last visited May 17, 2025)
Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024 [Graph], Bazaarvoice, September 29, 2024. [Online]. Available: https://www.statista.com/statistics/1552753/influencer-content-aspects-impacting-purchasing-decisions-worldwide/
