During a consumer survey conducted in May 2024, 73 percent of respondents between the ages of 18 and 29 said they found content created by influencers more interesting than advertising prepared by marketing professionals. In comparison, 33 percent of respondents, above the age of 60, expressed a similar attitude towards the two types of content creators.
Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
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Izea. (July 11, 2024). Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
[Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1553116/consumer-preferences-influencer-vs-marketing-content-canada/
Izea. "Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
." Chart. July 11, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1553116/consumer-preferences-influencer-vs-marketing-content-canada/
Izea. (2024). Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1553116/consumer-preferences-influencer-vs-marketing-content-canada/
Izea. "Share of Consumers Who Prefer Influencers' Content over Scripted Marketing Content in Canada as of July 2024, by Age Group
." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1553116/consumer-preferences-influencer-vs-marketing-content-canada/
Izea, Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
Statista, https://www.statista.com/statistics/1553116/consumer-preferences-influencer-vs-marketing-content-canada/ (last visited June 06, 2025)
Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
[Graph], Izea, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1553116/consumer-preferences-influencer-vs-marketing-content-canada/
