According to a 2024 survey, 32 percent of respondents from Saudi Arabia said that they receive brand information during Ramadan through social media platforms. This was four percent higher than the MENA average. At the same time, 79 percent of respondents felt that there were too many advertisements during Ramadan. In the same survey, 61 percent said that they look forward to retail discounts and promotions during the month of Ramadan, and roughly 46 percent delayed big purchases until Ramadan to avail special discounts.
Share of respondents' brand discovery and interaction during Ramadan in Saudi Arabia in 2024, by source
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Ipsos. (March 5, 2024). Share of respondents' brand discovery and interaction during Ramadan in Saudi Arabia in 2024, by source [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1553287/saudi-arabia-brand-discovery-and-interaction-ramadan-by-country/
Ipsos. "Share of respondents' brand discovery and interaction during Ramadan in Saudi Arabia in 2024, by source." Chart. March 5, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1553287/saudi-arabia-brand-discovery-and-interaction-ramadan-by-country/
Ipsos. (2024). Share of respondents' brand discovery and interaction during Ramadan in Saudi Arabia in 2024, by source. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1553287/saudi-arabia-brand-discovery-and-interaction-ramadan-by-country/
Ipsos. "Share of Respondents' Brand Discovery and Interaction during Ramadan in Saudi Arabia in 2024, by Source." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1553287/saudi-arabia-brand-discovery-and-interaction-ramadan-by-country/
Ipsos, Share of respondents' brand discovery and interaction during Ramadan in Saudi Arabia in 2024, by source Statista, https://www.statista.com/statistics/1553287/saudi-arabia-brand-discovery-and-interaction-ramadan-by-country/ (last visited June 07, 2025)
Share of respondents' brand discovery and interaction during Ramadan in Saudi Arabia in 2024, by source [Graph], Ipsos, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1553287/saudi-arabia-brand-discovery-and-interaction-ramadan-by-country/
