Most popular cosmetic products in China 2024

Published by
Xin Ou,
Feb 5, 2025

According to a survey conducted by Rakuten Insight in September 2024, hygiene/personal care and haircare products were the most widely used cosmetic products in China, with around 88 percent of respondents reporting using them. Oral care and skincare products followed, with 87 percent and 82 percent of respondents using them, respectively.

Most widely used beauty and cosmetic products in China as of September 2024

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Release date

January 2025

Region

China

Survey time period

September 12 to 30, 2024

Number of respondents

3,752 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following categories of cosmetics do you use? (Choose all that apply)"

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Topics

Cosmetics market in ChinaLuxury goods market in ChinaCosmetics industryGlobal prestige/luxury cosmetics Cosmetics in the Asia-Pacific region
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