Netflix's ad-supported tier is gaining traction among cost-conscious viewers, particularly among older demographics in the United States. A 2024 survey revealed that around 60 percent of subscribers aged 45 years and older cited cost savings as a key factor in choosing the ad-based plan. In contrast, 25 to-34-year-olds used ad-supported content on Netflix least.
Cost saving as a main factor subscribing to Netflix’s ad-supported plan in the United States in 2024, by age group
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TVREV. (November 12, 2024). Cost saving as a main factor subscribing to Netflix’s ad-supported plan in the United States in 2024, by age group [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1553527/netflix-ad-supported-plan-cost-saving-us-age-group/
TVREV. "Cost saving as a main factor subscribing to Netflix’s ad-supported plan in the United States in 2024, by age group ." Chart. November 12, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1553527/netflix-ad-supported-plan-cost-saving-us-age-group/
TVREV. (2024). Cost saving as a main factor subscribing to Netflix’s ad-supported plan in the United States in 2024, by age group . Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1553527/netflix-ad-supported-plan-cost-saving-us-age-group/
TVREV. "Cost Saving as a Main Factor Subscribing to Netflix’s Ad-supported Plan in The United States in 2024, by Age Group ." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1553527/netflix-ad-supported-plan-cost-saving-us-age-group/
TVREV, Cost saving as a main factor subscribing to Netflix’s ad-supported plan in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1553527/netflix-ad-supported-plan-cost-saving-us-age-group/ (last visited May 05, 2025)
Cost saving as a main factor subscribing to Netflix’s ad-supported plan in the United States in 2024, by age group [Graph], TVREV, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1553527/netflix-ad-supported-plan-cost-saving-us-age-group/
